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Font servicesCorporate font servicesCorporate Identity Typeface DesignThe use of the correct fonts is important to your company. Fonts can convey the style with which your customers will associate your brand and products. Many companies have their own custom corporate fonts designed in order to associate a particular look and feel with their company alone. There are several examples over the last few years where major institutions have re-branded with their own corporate font such as NatWest Bank, Barclays Bank, and Sainsbury's. Perhaps the most famous example of corporate font design is that of London Underground. The London Underground typeface 'Johnston' was drawn up in 1916 by Edward Johnston, and became the typeface we now know as 'New Johnston' in 1980. The font is now used on all station signs, underground maps, and information booklets, and is instantly recognisable all around the world. The most important benefit of custom corporate font design is that you, the customer, can own the copyright and trademark of the font. This means that you can freely distribute the font, you can have an unlimited number of users of the font within your company, and no one else can use this font because you own it. This scenario means there are no legal issues to contend with whatsoever. The Web, in particular, reveals the economic advantages to large companies of owning their own typeface. Standard fonts require a license for a certain number of users, and do not include distribution rights. Therefore, if you want to embed the font in a multimedia product or CD-ROM, or make a document available on the Web which embeds this particular font, you have a licensing problem. Finally, having a custom font designed can often be less expensive than purchasing a large multi-user or site license for your company. Please feel free to approach Terrapin to discuss the options.
AFP and Xerox fonts
Font Licensing Terrapin has been working with fonts and font licensing for over 10 years and because the rules are constantly changing, you are always best advised to approach us with any legal queries. We can also offer a font license management solution - a piece of software that will audit your company's fonts and help you to get or remain legal. Please contact Terrapin for further information.
Signature & Logo Fonts Graphics can be changed on a page by page basis by simply indexing another font, which in turn can increase the efficiency of your printers and allow them to run at manufacturer's rated speed.
Bitmap to Outline Fonts
TrueType Font Hinting The need for clearly legible screen fonts has become a necessity, both for the impression they make on your customers and to protect the health of employees who may spend all day looking at a computer monitor. Optimising your fonts by adding hinting and/or intelligence to the font's outline makes them more legible by preventing letters becoming distorted or difficult to read. If you are not satisfied with the appearance of your on-screen documents, font hinting may be the answer. If you think you may be interested in having your fonts hinted, please contact Terrapin. We can even produce a comparative example of your hinted font before you agree to purchase anything.
Foreign Language Fonts We work closely with a number of linguist font specialists to provide the correct character sets for each foreign language application. Some of our notable achievements in this field are: Whatever language is required we are sure that we can provide a service for you.
Euro Symbol
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